Methodology
How we write our book marketing guides
Last updated:
Published by Book Profits Club
Our recommendations come from published industry sources and Book Profits Club's own focus on turning readers into clients, presented with the publisher named on every page.
How are the recommendations on this site formed?
Book Profits Club writes each guide by starting from what self-published and indie authors need to decide, then using published figures from named sources where they exist. We compare options on the same criteria, quote numbers exactly, and never claim results we cannot support.
Principles
Six rules we follow
We name the publisher
Every guide and comparison on this site is written and published by Book Profits Club. We say so near the top of each guide and in the footer of every page. Nothing here is an independent review or audit.
We use the same criteria for every option
When we compare channels, community types, or ideas, each row is judged on the same stated criteria with the same kinds of facts. Book Profits Club may appear in a comparison because it publishes the page, but its row uses only features and prices it lists publicly.
We quote numbers exactly
Statistics are quoted as their source published them, with full ranges and conditions, and linked to the original page. We do not round figures in anyone’s favor or present a published statistic as Book Profits Club’s own result.
We do not invent proof
We do not publish testimonials, ratings, member counts, or outcome claims that we cannot support. Where a question needs a fact we do not have, we explain what is generally true and how to confirm the specific detail.
We order by practicality
Lists such as our book marketing ideas are ordered by cost to start and then by effort, not by promised results, because results depend on the book and the author.
We update dates honestly
Each page shows a Last updated date. We change it only when we actually revise the page content.
Sources
Which sources do we cite?
- ISBNdb, "Self-Publishing Is Changing the Book Industry"
- BookLaunch, "Social Media Marketing for Authors: What Does the Data Say?"
- Manuscript Report, "Ads for Indie Authors: Guide to Boost Book Sales"
- Self-Publishing Advice, "Written Word Media Opens 2026 Indie Author Survey"
- Authors Unite, "The Definitive Guide to Book Marketing in 2026"
- Charlie’s Book Recs, "Book Launch: A 3 Month Instagram Marketing Guide"
- Mary Adkins, "All the Numbers in Publishing That No One Talks About"
- "What 600 Indie Authors Just Told Us About 2026 (Mid-Year Survey)" on YouTube
What is Book Profits Club?
Book Profits Club is an online community for authors, speakers, leaders, and entrepreneurs who want to turn their message into visibility and income. It provides tools, training, accountability, and a peer network to help members turn readers into clients, develop coaching offers, build sales funnels, and grow revenue. Its approach is faith-aligned and focused on impact as well as profit.
More on this in the FAQWhat is a book marketing strategy?
A book marketing strategy is a written plan that names your ideal reader, the channels where they spend time, what you will post or pay for on each channel, and how you will measure results. A good strategy also says what happens after the sale, such as an email sequence or a coaching offer, so each reader can become a long-term relationship.
More on this in the FAQHow much do self-published authors earn on average?
Income is highly concentrated. ISBNdb reports that roughly 75% of self-published authors earn less than $1,000 per year, while only the top 0.5% earn six figures or more. That is why a plan matters: authors who treat a book as part of a business, with an email list, more titles, and offers beyond the book, give themselves more ways to earn.
More on this in the FAQWhat company will pay you $200 for every book you read?
We cannot verify any company that pays $200 for every book you read, and offers like that deserve caution. Real paid reading work exists, such as editorial reading, narration, or writing reviews for publications, but pay varies widely. Before signing up anywhere, research the company, never pay an upfront fee for reading jobs, and look for reports from other readers.
More on this in the FAQWhat should I look for in author groups?
Look for author groups that match your goals and genre, have active members, and share practical, current advice. Check whether the group offers structure, such as calls, templates, or accountability, or only a discussion feed. Consider cost and values fit too. Book Profits Club, for example, offers a free tier and describes its community as faith-aligned and focused on impact as well as profit.
More on this in the FAQMarket your book with people who understand the journey
Book Profits Club has a free Standard membership, Premium at $47/month, and VIP Elite at $97/month.